"We would like Sri Lankans who are in the construction industry to visit us," Glenville da Silva, from Volvo India, said.
Volvo, which has a factory making construction equipment in India, is counted as a domestic Indian exhibitor along with other international brand with factories in the country like Britain's JCB
Foreign manufacturers set up shop in India after economic freedoms were gradually restored to citizens after the 1991 balance of payments crisis, allowing the people to prosper and ending many state controls on citizens, that was characteristic of the post-independence India.
India became Asia's fourth largest auto exporter in Asia a few years after foreign ownership limits were lifted, ending nationalism in the sector.The Excon is held in Bangalore from November 20-24, a city that is already home to companies like Komatsu and Hitachi.
Indian made global construction equipment brands are price-competitive and comes with the same technology available in their home countries, Da Silva said.
"Sri Lanka today is in cusp of developing infrastructure," Da Silva said. "So it's bringing global technology, global quality system, global manufacturing processes and also leveraging Asian cost structures.
"You get a global product at an Asian price."
Also moving beyond nationalism, there will be country pavilions from Germany, Japan, Italy, Turkey, South Korea, Sweden and China allowing visitors meet large number of global manufacturers in the style of any international exhibition held in a global business hub.
Excon a biannual event that is being held for the 7th time, is backed by the Confederation of Indian Industry (CII).
Immanuel Mahesh Kumar, CIIs director of trade fairs says some concerns were raised about foreign exhibitors particularly from China.
But decision was made to allow all exhibitors allowing the customers the freedom to choose, he said.
Excon had now become South Asia's largest construction industry exposition and perhaps the second largest in Asia after Bauma China organizers say with an estimated 35,000 business visitors.
Sri Lankan component manufacturers could also exhibit at the fair and build up relationships with global and Indian firms.
"To the manufacturing industry in Sri Lanka it is an opportunity to showcase components and the products from Sri Lanka," Da Silva said.
"Indian manufactures buy components from India and other countries"
Sri Lankan based component makers may also get the benefit of the Indo Lanka Free Trade Agreement.
Mahesh Kumar said a Sri Lankan component maker TRW Lanka was exhibiting for the first time.
Excon, which is held this year on a theme of sustainable construction will also have a series of seminars with AT Kearney, a global consultancy, coming in as knowledge partner.