"The intense economic activity in Sri Lanka will have a direct correlation with demand for competent communications services," Madan Bahal, Co-founder and Managing Director of Adfactors PR, said in a statement.
"As a multi-speciality firm with expertise in sectors such as banking and financial services, infrastructure, transportation, energy and natural resources, we will be able to provide expert counsel to Sri Lankan, Indian and multinational businesses operating in this beautiful island nation."The Sri Lanka unit will be headed by Rezani Aziz, who was formerly Head of Corporate Affairs at Standard Chartered Bank and the Chief Operating Officer of Strategic Alliance PR, an affiliate of Burson-Marsteller, in Sri Lanka.
Adfactor PR said it could also support Sri Lankan corporations that have an interest in the Indian and other international markets.
Adfactors PR’s clients in India include the Bombay Stock Exchange, State Bank of India, ICICI Bank, Mahindra & Mahindra, Vodafone India, Cairn Plc., Larsen and Toubro (L&T), Standard Chartered Bank, Citibank, Rothschild, Macquarie Group and PricewaterhouseCoopers India.