People's Insurance had made an underwriting profit of 42 million rupees and after tax profits rose 226 percent to 235 million rupees in the 2012, after just three years in operation.
It was now the fifth largest non-life insurer by market share.
It had earned premiums of a billion rupees 18 months after starting. In 2011 it had posted profits of 72 million rupees on premiums on 2.4 billion rupees.
People Insurance launched an interactive website which the firm said will guide customers to insurance solutions and potential buyers of insurance can also send it queries. The company also has a call centre.
"Online insurance transactions are becoming the norm and People’s Insurance’s technologically advanced website guides customers to the right solutions, making for a pleasant interaction," Chairman Jehan Amaratunga said.
He said the firm was expanding into rural areas where other firms were not serving well."The insurance market has not completely penetrated; therefore we don't need to eat in to other company's markets," he said
People's Insurance, which has signed a bancassurance deal with People's Bank, which was its ultimate parent will use its 700-branch network to expand into rural areas.